Microsoft sent out surveys about what you like/dislike about achievements

http://kotaku.com/5155586/microsoft-survey-probes-non+gaming-achievements

Microsoft Game Studios sent out a survey on Achievements to its beta program invitees. There was an array of questions that included multiplayer achievements, user generated Achievements and what types of Achievements players liked.

Hmmm, non game achievements....that kinda defeats the purpose of a GAMERscore. However, that could be kinda cool.