Neilsen Media Research shows which age group targets the current gen-systems.

MegaDrive20XX

Segatron Genesis... call me the wizard.
http://www.joystiq.com/2009/02/19/nielsen-wii-audience-is-youngest-ps3-audience-is-oldest/

According to a recent report conducted by Nielsen Media Research tracking console usage during the final quarter of last year (October - December), the Wii appeals to quite the broad spectrum of people, being especially popular among boys age 6 -11 and women age 25 - 34. Most interesting is the Wii's ability to captivate the older women audience, as the console's use by women over 35 is much higher than that of the Wii's competition. And they're apparently playing Wii Fit, Guitar Hero and Rock Band, as they were the games cited as favorites among that group.

Of course, as much as the younger audience and older women flock to Wii, it still has trouble captivating that coveted 18 - 24 demographic, where the Xbox 360 and PS3 fare a lot better. For Microsoft's Xbox 360, the group getting their game on the most is males age 12-17, and the 25-34 age group for females. The PS3, it would seem, has the oldest male audience locked down, as the report notes that gamers who may have owned a PSOne or PS2 in the past "may have 'graduated' to the PS3 in their assumed adulthood." For both males and females, the highest usage came from the 18 - 24 group.


Ladies aged: 25-34 playing Xbox 360 more? Looks like Mega, Stealth, Creepin, and BV have some work to do, giggity giggity goo! (Hey I called dibs on the blonde already!)

PS3 is a macho-man's machine it seems. I don't blame it, it's like having a 67' Mustang with manual shift in the house. That ain't a controller boy! it's a MAN-TROLLER! :D

Wii appeals to quite the broad spectrum of people, being especially popular among women age 25 - 34 <-- Soccer mom's! Giggity giggity goo!


Seriously, what happened? When the 360 is meant for teens apparently, the Wii is for kids, and the PS3 is for men? I question the 360 side, since there's a large number of 360 systems sold, right?
 
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