I do not see how having a knowledgeable staff aids in the purchase process. You already know what you are going to the store to buy. It is not like you are going to buy an expensive digital camera, a pricy whirlpool refrigerator, or a dense toaster oven, but rather a simple game. Most of the process is already done for you in the layout of the store, advertising, and posters. A knowledgeable staff is worthless in these situations for no one goes to them for guidance. As I have proclaimed, we live in the online age and now a days if people want to find something they conduct extensive frivolous internet searches online and thus in the end come out more knowledgeable than the sales associates. People buy games from Amazon all the time, I have yet to see a knowledgeable sales associate shoot me an email, or chat session, or other for of instant communication online when Im browsing for games, thus they arent needed.