I heard that Sony will most likely finally turn profit on the PS3 in '09 due to much lower production costs and more sales. When I bought mine I asked the guy at GS how they were selling and he said PS3 is really starting to pick up {thanks to games like MGS4 and LBP I'd imagine}. After actually owning the console I can say it was worth every penny of the $399. It is a very high quality machine and the features of the machine are amazing. Just the sound quality alone blew my mind, it is leaps and bounds above DVD sound. I just think if more people knew how awesome the PS3 really is, they'd have no problem paying the $399. It is the true next gen console. And I personally think it already has a pretty darn good lineup of triple A titles, and there will be so many more to come as well.